whatever reason it was you were invited here today.lay that segment representation aside and look at health care is transformation as a consumer of health care.for me fortunately a total of five in order to get to shoulders working well again.so i can tell you, that in of itself qualifies me as a health care consumer. one was despite having the best hospitals and physicians in the world, the most advanced medical technology, the best medicines to treat most of the health issues we all face, the consumer must play an increased role in his or her own health care.lots of people still think the co-pay is the entire in total cost of their office visit. understanding and navigating the complex health care system is certainly a real issue for the 8 million americans who enrolled under the affordable care act.across the system of blue cross blue shield plans across the system and country, we have yielded countless questions about benefits, costs and the simple question, what do i do next?a very daunting statistic and one that is getting worse rather than better.
we must engage in preventative practices, and we must be fully compliant with the care directives that come from our physician partners when we asked them for help and access care.
this kind of consumer friendly approach is long overdue in health care.
it is going to continue, and we all must continue to lead it. they must have the resources to make the right decision about care, not just static information or pamphlets of the automobile but dynamic tools and information tailored just for you based on your unique health history.
where you live, where you can go and many other factors. for example, we are rolling out the personal set of tools to connect customers for the information they need about their health.
we want to get them access to everything they need to make an informed decision and have it right at their fingertips. this is not the way health care has traditionally worked.